In the highly competitive realm of college admissions, education leaders are eager for any advantage they can gain. Finding a better way to reach and engage high school students has driven the evolution of university marketing methods from mailing to emailing to texting.
Texts received during the enrollment process are welcomed by 90% of students, according to a2021 study by RNL，盟军像素合作伙伴和领先的教育营销公司。据报道，这是2017年的55％Inside Higher Ed。趋势是鲜绿色的“ Go”信号。
But there’s a blinking yellow caution signal as well: Teens feel their phones are private space. Marketers must ask permission to enter, then behave as friendly, respectful guests. That means sending only texts that are personal, relevant and helpful.
Personalized Video事实证明，与那些青少年的偏好非常合适。与通过电子邮件交付的视频一样，我们从大学数据库中汲取了每个潜在的学生的各种兴趣，并将这些视频与每个学生的视频片段配对。
To ensure the delivery of thousands of videos via text, we partnered with the best in the higher ed texting business:猫鼬and itsCadencetext messaging platform. Our experience now spans 18 months and well over 300,000 Personalized Videos successfully delivered via text.
最佳实践继续为学生提供选择，以通过文本或电子邮件接收电子消息，因此我们建议我们向高级ED客户提供。如果偏爱文本的趋势接近100％，那么对青少年的电子邮件营销可能会像邮寄潜在客户一样过时。
Meet our team member Vanessa Balzano
Vanessa, a producer, is a skilled communicator and collaborator. She works closely with our higher education clients on their Personalized Video campaigns. From creative development to scripting and editing, Vanessa ensures that each stage of production goes smoothly. Previously, she spent eight years as a freelance television producer for shows on the Food Network, Netflix, and MTV, refining her skills as a thoughtful and quick-witted storyteller.
We opened a second data center
To keep up with growing demand for high-volume Personalized Videos, Allied Pixel opened a new data center in Pittsburgh this spring. Having a second center to augment our first data center in Valley Forge, PA increases our production capacity by 50%.
As always, I appreciate your thoughts and comments. Email me anytime:[email protected]。
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