自9月以来，您是否一直在高兴地观看电子邮件开放率上升？警告：我即将破坏你的泡沫。
原因可能不是您书面的能力can’t-miss-this主题行。这很可能是由于苹果的新邮件保护隐私（MPP）选项，该选项于去年9月推出。在运行最新操作系统的Apple设备上，用户可以通过选择进入MPP来隐藏发件人的电子邮件。
Logically, you might think this would decrease the open rate, but no. MPP works by capturing each email mid-journey and opening it before it reaches the intended recipient. This “machine open” shows up in the sender’s analytics as an open.
Typically, an OS upgrade is gradually adopted by Apple users over 6-8 months, so the effect of MPP on open rates will likely flatten by May.
Regardless of how many Apple users are on your list, it’s wise to rely less on open rates as a measure of subscriber engagement because multiple factors trigger false positives, as well as false negatives. If you want all the details, I recommend two articles by reliable sources:Campaign Monitor和SendGrid.
Better ways to measure engagement are theclick rate(percentage who clicked on a link in your email), theconversion rate（采取了所需措施的人，例如下载报告或进行购买）或subscribes和unsubscribes.
To increase your click rate, include at least one call to action (CTA) link in every email. Very few readers will click on a high-commitment CTA such as给我发邮件. So always have a low-to-no commitment option that simply links to more information.
None of this is meant to scare you off email marketing. It remains the undisputed #1 in marketing ROI.
Welcome Field Producer Steve Carey
From the creative and visual skills needed behind the camera to the intricacies of post-production, Steve brings a dynamic style to his role as Field Producer. He focuses on the needs of the client while providing leadership on set. His knowledge, experience and ability to build relationships makes him an integral part of our production team.
We’re proud to work with these new clients
- Johns Hopkins University Center for Talented Youth
- Alabama State University
- Rowan University
- Michigan Tech University
- Dino Don Inc.
与往常一样，我感谢您的想法和评论。感谢您成为Allied Pixel家族的一部分。
Warm regards,
